Job Title: Content Writer

Role Overview

As a Content Writer at Swivl, you will play a pivotal role in shaping our brand voice, driving audience engagement, and creating high-impact content that clearly communicates our product value to small and midsize businesses (SMBs).

You will be responsible for producing high-quality content across multiple digital channels, collaborating with cross-functional teams, and ensuring consistent, compelling storytelling aligned with Swivl’s mission.

This role requires a strong understanding of B2B SaaS marketing, exceptional writing skills, and the ability to translate complex concepts into clear, persuasive narratives.

About Swivl

At Swivl, we are transforming the Field Service Management (FSM) industry for small and midsize businesses. Our platform empowers businesses across industries such as plumbing, electrical, landscaping, roofing, and other service sectors to streamline operations and maximize profitability.

With nearly a decade of real-world validation, we are now scaling our platform, enhancing user experience, and introducing new innovations to redefine the FSM landscape.

Key Responsibilities

• Develop conversion-focused content across multiple formats, including blogs, landing pages, email campaigns, social media, and advertisements
• Create SEO-driven blog content that improves organic visibility and drives meaningful engagement
• Write compelling ad copy and website content that effectively communicates value and drives action
• Plan and execute email campaigns with strong open and engagement rates
• Conduct keyword research and translate technical concepts into clear, accessible content for SMB audiences
• Collaborate with marketing, product, and design teams to ensure content aligns with business goals
• Continuously optimize content performance through testing, analytics, and iteration

Ideal Candidate Profile

• Ability to simplify complex ideas into clear, engaging content
• Strong curiosity and willingness to understand niche or operational industries
• Deep understanding of the balance between SEO best practices and user-centric writing
• High standards for content quality with a strong aversion to generic or overly corporate messaging
• Data-driven mindset with interest in testing and optimizing content performance
• Self-motivated, proactive, and able to work independently in a fast-paced environment

Required Experience

Must Have:

• 2+ years of experience in content marketing / writing, preferably within a B2B SaaS environment
• Proven expertise in SEO strategy and execution, with measurable improvements in organic traffic and engagement
• Strong portfolio demonstrating versatility across blogs, website copy, email campaigns, and ad content
• Experience working with CMS platforms (e.g., WordPress), analytics tools (e.g., Google Analytics), and SEO tools such as Ahrefs or SEMrush
• Ability to manage multiple projects and meet deadlines independently

Nice to Have:

• Experience creating content for blue-collar or trade-based industries
• Understanding of small business operations and challenges
• Experience writing video scripts and performance-driven marketing copy
• Basic design skills (e.g., Canva or similar tools)
• Strong research skills and attention to detail
• Ability to adapt tone and style across different formats and audiences

What We Offer

• A dynamic, fast-paced work environment with opportunities to contribute to high-impact projects from day one
• Strong growth opportunities within a product-driven, technology-focused company
• Exposure to innovative technologies and the opportunity to influence the future of FSM software
• A collaborative, mission-driven team culture that values ownership, creativity, and problem-solving